Creative Critical Reflection
1. How does your product use or challenge conventions and how does it represent social groups or issues?
My product uses conventions by including acting depending on the lyrics, an eye-level shot, high and low angles. With camera movements, zooms, tracking shots, and pans are also included. These types of music videos have wide shots, an establishing shot, a medium shot, a close up from the side and front of the face. In some cases, extreme close ups, two shots, and an aerial shot/ God's eye view may be used. The product represents social issues by showing how people can lose their friends and react in different ways.
2. How does your product engage with audiences AND how would it be distributed as a real media text?
My product engages with audience by telling a story that people can connect to and maybe even relate to. It would be distributed as a real media text through media platforms such as YouTube, TikTok, Instagram, and etc.
3. How did your production skills develop throughout this project?
Throughout this project I had three different roles (acting, directing, and editing). With acting, I learned how move with the camera and know what it feels like to act behind a camera. With directing I learned to communicate with new terms like high and low angles, medium close up, extreme close up, etc. Especially to my mother (she helped film a couple scenes that had my entire group plus me). With editing, I already knew how to work with Adobe Premiere Pro. This allowed me to edit the music video with ease.
4. How did you integrate technologies - software, hardware and online - in this project?
This project was filmed using a cell phone, meaning I had to know how to import the videos to my computer so that it could be edited. During this process I had learned from last time and asked one of my group members to send the videos via email. I integrated the editing software, Adobe Premiere Pro, this had no water mark. I already knew how to use Adobe Premiere Pro, so making the music video was pretty easy and took a shorter amount of time than the commercial.
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