Research Blog: Codes & Conventions

My group is doing "Are We Still Friends" by Tyler the Creator. The genre for this song is alternative hip-hop/rap. In this music genre, the audience usually sees DJing, rapping (also called MCing), breakdancing, and graffiti. But Tyler's videos are somewhat different than this.

  • The sound throughout the music video might be a background noise, non-diegetic and diegetic sound.
  • These music video may include an eye-level shot, high and low angles. With camera movements, zooms, tracking shots, and pans are also included. These types of music videos have wide shots, an establishing shot, a medium shot, a close up from the side and front of the face. In some cases, extreme close ups, two shots, and an aerial shot/ God's eye view may be used.
  • Costumes may come from that person's clothing line or matches their style and goes with the weather at that time. Makeup may also be included and some props. For example, if you were at the gym the props would be the gym equipment.
  • Acting depending on the lyrics and  the overall song is also seen throughout music videos.
  • Music videos have editing techniques like inserts and split screens.

  • Convention and Codes in a hip-hop/rap music video may include a Loud, Smooth/Upbeat Tempo, Melodic, Catchy Chorus, Energetic and a Steady beat.


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