Research: Conventions and Codes
My group is doing a Beats commercial. In these commercials, the audience usually sees celebrities advertising the product or an artist doing the ad while their music plays in the back. (People walking or dancing, music playing in playground, b-roll of product) The sound throughout the commercial might be a popular sound and maybe diegetic sound might be muffled when headphone are put on. These commercial may include an eye-level shot, high and low angles. With camera movements, zooms, tracking shots, and pans are also included. Beats commercials have wide shots, an establishing shot, a medium shot, a close up from the side and front of the face. In some cases, extreme close ups, two shots, and an aerial shot/ God's eye view my be used. Costumes may come from that person's clothing line or matches their style and goes with the weather at that time. Makeup may also be included and some props. For example, if you were at the gym the props would be the gym equipment. Commercials ha...